Cookies

Last updated: May 2, 2026

This Cookie Policy explains how Brainwave Music uses cookies and similar technologies on our website, store, account pages, web player, landing pages, mobile apps, and other online services that link to this policy.

In this policy, “Brainwave Music,” “we,” “us,” and “our” means Brainwave Music / Kurt Attard, unless a different legal entity is listed on the website.

This policy should be read together with our Privacy Policy and Terms and Conditions.

If you have questions, contact us at contact@brainwavemusic.com.

1. Short summary

Brainwave Music uses essential cookies to run the site, store, checkout, login, account access, downloads, subscriptions, and security. With your permission, we may also use optional cookies for analytics, embedded media, and marketing. You can accept, reject, or manage optional cookies where our preference tools are available. Blocking essential cookies may prevent parts of the site from working properly.

2. What are cookies?

Cookies are small files or pieces of data stored on your device when you visit a website or use an online service.

We use the word “cookies” in this policy to also include similar technologies, such as:

browser cookies;
local storage and session storage;
pixels and tags;
software development kits (SDKs);
device identifiers;
authentication tokens and signed session cookies;
app storage;
embedded media tracking technologies.

These technologies help websites and apps work, remember preferences, keep accounts secure, process checkout, understand usage, and improve services.

3. Why we use cookies

Brainwave Music may use cookies and similar technologies to:

operate the website and connected pages;
operate the WooCommerce store;
remember cart contents and process checkout;
keep users logged in and protect accounts;
deliver downloads and manage subscriptions;
remember user and player preferences;
play embedded media where you choose to load it;
improve site performance and fix errors;
understand which pages and products are used;
measure marketing performance where permitted;
prevent fraud and abuse;
maintain security;
improve the Brainwave Music app and web experience.

4. Types of cookies we use

4.1 Strictly necessary cookies

These cookies are required for the site and store to work.

They may be used for:

page navigation;
secure login and account sessions;
signed session cookies or JWT/session authentication where we use them;
cart functionality, checkout, and payment flow;
fraud prevention and security;
order processing and download access;
subscription and account access;
storing your cookie preference choice.

Without these cookies, key parts of the site may not work.

Where they are strictly necessary to provide a service you request (such as checkout or login), they do not require consent under many laws—but we still describe them here for transparency.

Examples may include WordPress login cookies, WooCommerce cart or session cookies, checkout session cookies, payment or security cookies, signed account session cookies, CSRF or security tokens, and cookie preference storage.

4.2 Functional cookies

Functional cookies help remember choices and improve the experience.

They may be used for:

display or layout preferences;
audio or player preferences;
region or language choices;
whether a notice has been dismissed;
improved user interface behaviour.

If functional cookies are not strictly necessary, they may be optional depending on your location and applicable law. Where required, we only enable them after you consent or enable the related feature.

4.3 Analytics and performance cookies

Analytics cookies help us understand how visitors use Brainwave Music.

They may collect information such as:

pages or products viewed;
traffic sources;
device or browser type;
approximate region;
errors or performance issues;
conversion events;
anonymous or pseudonymous usage patterns.

We use this information to improve the site, store, app funnel, content, product pages, and user experience. Analytics tools may include services such as Google Analytics or similar providers.

Where required by law, analytics cookies are only used with your consent.

4.4 Marketing and advertising cookies

Marketing cookies and pixels may be used to measure or improve advertising.

They may help us:

measure ad performance and conversions;
avoid showing irrelevant ads too often;
build advertising audiences or retarget visitors who showed interest in Brainwave Music;
measure campaigns across platforms.

Marketing technologies may include services such as Google Ads, Meta (Facebook) Pixel, TikTok Pixel, Pinterest Tag, affiliate or referral tracking tools, or similar campaign measurement services.

Where required by law, marketing cookies and pixels are only used with your consent.

4.5 Embedded media and third-party content cookies

Some pages may include embedded content from third parties, such as:

YouTube or other video or audio players;
social media embeds;
payment widgets;
app store badges;
newsletter or support widgets;
affiliate or referral tools.

Embedded content may behave as if you visited the third-party site directly. Third parties may set cookies, collect usage data, or track interactions according to their own policies.

Where practical, we may delay loading certain embedded media or optional third-party tools until you interact with them or give consent for embedded media.

Brainwave Music may use WordPress, WooCommerce, and custom account systems to run the store, checkout, downloads, subscriptions, and user account features.

These systems may use cookies, session storage, signed tokens, or similar technologies to:

keep you logged in and protect your account;
remember cart contents and process checkout;
prevent fraud and confirm payment status;
provide access to purchases, order history, downloads, and subscriptions;
connect the frontend with secure account endpoints.

These cookies are treated as strictly necessary where they are required to provide account, checkout, payment, download, or security features you request.

6. Mobile app and device storage

If you use the Brainwave Music mobile app, similar technologies may be used inside the app, including:

app preferences and playback settings;
login or subscription status;
sleep timer, alarm, or notification-related settings where you use them;
download or offline playback data;
crash diagnostics or performance analytics;
push notification tokens, if you enable notifications;
device identifiers or app instance identifiers where needed for the service.

You can control some app-level tracking and permissions through your device settings, app settings, and platform privacy controls. Some app storage is required for the app to function properly.

7. Third-party cookies and services

We may work with third-party providers who use cookies or similar technologies to provide services to us or to you, such as:

hosting providers;
analytics providers;
advertising platforms;
payment processors and fraud prevention services;
email or newsletter providers;
customer support tools;
embedded media providers;
app store or platform services;
affiliate or referral tracking providers.

We do not control all third-party cookies. Their use of cookies and personal information is governed by their own privacy and cookie policies.

Examples of third parties that may be relevant include Google, YouTube, Meta (Facebook/Instagram), TikTok, Stripe, PayPal, WooCommerce or Automattic, Apple, Google Play, email marketing providers, and analytics providers. We only rely on providers that are actually used on the live site or app—the table below is illustrative until your technical audit confirms exact tags.

Where available on our website, you can use our cookie banner or preference centre to:

accept optional cookies;
reject non-essential cookies;
manage categories of cookies;
change your choices later.

Strictly necessary cookies cannot be switched off through our preference centre because they are required for login, checkout, cart, downloads, subscriptions, security, and core site functions.

Suggested banner copy on the site:

We use cookies
We use essential cookies to run the site, store, checkout, account login, and security. With your permission, we also use optional cookies for analytics, embedded media, and marketing.

Actions: Accept all, Reject non-essential, Manage preferences.

Preference centre introduction:

Cookie preferences
Manage how Brainwave Music uses optional cookies and similar technologies. Strictly necessary cookies are always active because they are needed for login, checkout, cart, downloads, subscriptions, security, and core site functions.

8.2 Browser settings

Most browsers allow you to block cookies, delete cookies, block third-party cookies, clear site data, receive warnings before cookies are stored, and manage local storage and site permissions.

If you block all cookies, some parts of Brainwave Music may not work properly, including login, checkout, cart, downloads, subscriptions, and account access.

8.3 Device and app settings

On mobile devices, you may be able to control app tracking permissions, analytics sharing, notifications, location, advertising ID settings, background data, and app storage. These controls vary by device, operating system, and app version.

9. Do Not Track and global privacy controls

Some browsers offer “Do Not Track” or similar privacy signals. Because there is not always a consistent industry standard for these signals, our response may vary depending on the specific signal, jurisdiction, browser, and technical setup.

Where legally required and technically feasible, we will respect applicable consent and privacy preference signals.

10. How long cookies last

Cookies may be:

session cookies, which expire when you close your browser;
persistent cookies, which remain for a set period or until deleted;
local storage, which may remain until cleared;
app storage, which may remain until app data is cleared or the app is deleted.

The duration depends on the purpose of the cookie and the provider that sets it. We aim to keep cookies only for as long as reasonably necessary for their purpose.

11. International visitors

Brainwave Music may be accessed from different countries. Cookie and privacy rules vary by location.

Where required by applicable law, we will request consent before using non-essential cookies such as analytics, marketing, advertising, or certain embedded media technologies.

We may update this Cookie Policy from time to time. The latest version will be posted on this page with the updated date. Changes take effect when the updated Cookie Policy is published, unless otherwise stated.

13. Contact

For questions about this Cookie Policy, contact:

Brainwave Music
Email: contact@brainwavemusic.com
Website: brainwavemusic.com

Add or remove rows after a technical audit of live scripts and app SDKs. Do not list tools you do not actually use.

Category	Example provider	Purpose	Duration
Strictly necessary	WordPress / WooCommerce	Login, cart, checkout, account, downloads, security	Session to 12 months
Strictly necessary	Brainwave Music	Signed session, auth tokens, cookie preference storage	Session to 12 months
Analytics	Google Analytics or equivalent	Site usage, product or page analytics, conversions	Provider controlled
Marketing	Google Ads / Meta / TikTok or equivalent	Ad measurement, retargeting, campaign tracking	Provider controlled
Embedded media	YouTube or other media providers	Embedded video or audio playback	Provider controlled
Payments / security	Stripe / PayPal or payment provider	Checkout, payment, fraud prevention	Provider controlled

15. Implementation expectations (for our team)

Optional third-party scripts (such as analytics, ad pixels, heatmaps, session replay, or non-essential embeds) should not load before consent where consent is required. Use a consent-aware loader or tag manager configuration (for example, Google Tag Manager with Consent Mode, blocking analytics until analytics consent and ad storage until marketing consent). Prefer privacy-enhanced YouTube embeds where practical, lazy-load embeds, and load embedded media after interaction or consent where practical.

This section describes how we intend to operate the site and app; it is not a promise about every third-party behaviour outside our control.

Cookie Policy